Branded campaign
Nike (M)
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Responsibilities as Branded Editor:
Pitch and present concepts to client
Write and edit content
Work with accounts team to manage deadlines
Collaborate with art & design
Work with our social team on TikTok concepts
Manage client & legal feedback
The campaign included a dedicated email, sent to our pregnant and new parent audience. I wrote and designed this email in Figma.
Nike (M)
Branded campaign
As a part of their effort to reach expectant and current moms, Nike reached out to Babylist’s content studio, The Push, to create a branded campaign around their Nike (M) line, as well as their new (M)ove Like a Mother workout program in the Nike Training Club App. As the branded content editor, I was tasked with pitching a holistic campaign as well as bringing it to life on our Babylist platforms.
On social
@babylist #sponsored Run, don’t walk, to the app store and download the Nike Training Club App for these pregnancy workouts 👏 #pregnant #pregnancytiktok #pregnancy #pregnanttok #workout #pregnancyworkout #workouttok #gymtok ♬ Hip-Hop Instrumental Millionaire - Samybeats
@babylist #sponsored Postpartum recovery just got a whole lot easier with the Nike Training Club App. 👏 #pregnant #pregnancytiktok #pregnancy #pregnanttok #postpartum #postpartumtok #postpartumhack ♬ Aesthetic - Tollan Kim
I pitched a 3-part TikTok series for Nike, which included scripting and and storyboarding each concept with our social team. I also helped vet on-camera talent for production.
