Apple

Apple retail partners such as Amazon, Best Buy, Costco and more received the modular toolkit, an implementation guide and loose digital assets to build their own on-brand messaging for consumers.

Mac Does That 2.0

B2B2C Campaign

With Mac Does That 2.0, Mac’s interactive marcom team was tasked with creating a flexible, modular messaging toolkit Apple retail partners could use to drive awareness and consideration for Mac. Leveraging previous messaging and insights from Mac Does That 1.0, I was responsible for updating all copy for our toolkit, including eyebrows, headlines and body copy. I worked closely with design to ensure copy played nicely with the unique Mac Does That visual language. I also worked with legal and brand teams to ensure messaging and claims were accurate and aligned with the Apple voice.