Branded editorial
Starbucks
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Responsibilities as Branded contributor:
Pitch and present content direction
Conduct talent interviews
Research, write, and edit copy
Align with social and creative team on TikTok concepts
Manage editor and client feedback
On social
Starbucks
Branded editorial
To bring awareness to Starbucks Rewards, an affinity-building perk program for its customers, Starbucks reached out to Vox Creative to come up with a content package including influencer partnerships, social content, and a native Vox article. To bring that article to life, I worked with the larger creative team to align on strategy and brand talking points before interviewing our three TikTok stars — including Lance Bass of NSYNC fame! The result: joyful and original storytelling with key Starbucks Rewards messaging integrated throughout.
