Walmart

Responsibilities as lead branded editor:

• Pitch concepts to client

• Market research

• SEO planning

• Write and edit final pieces

• Determine look & feel with creative director and designers

• Sales analysis and reporting

Walmart

Content retainer

Walmart came to Bustle Studios looking for a long-term content series that would boost sales and highlight its offerings in fashion, beauty, home, baby and technology. As lead branded editor, I oversaw the creation of both weekly affiliate shopping content and quarterly custom branded content pieces.

Content lived across all BDG Media platforms: Bustle, The Zoe Report, Romper and Elite Daily.

In addition to catering content to align with Walmart’s key product pushes, I also had to ensure that each piece matched the tone and voice of its publication site — a skill needed to increase the performance of native content.