Campaign launch
Calvin Klein
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Responsibilities as lead branded editor:
Pitch concept to client
Cast diverse talent
Conduct on-set interviews
Collaborate with creative director
Write and edit final piece
Calvin Klein
Campaign launch
When Calvin Klein extended the sizing of its iconic underwear line, they came to Bustle Studios. Our goal was to create a content package that would highlight the new sizes while being authentic to and inclusive of the plus-size community. As lead branded editor, I pitched an editorial featuring real women — not just models — with en emphasis on telling their stories of self-care and self-acceptance.
On social
The client, so pleased with the outcome, shared our original content to their own social platforms organically.
