Rebrand & AOR
Allē
Scroll ↓
Responsibilities as Senior Copywriter:
Create new brand tone & voice
Pitch messaging & concepts
Lead content brainstorms
Collaborate with art & design
Write & edit all brand materials
Manage client & legal feedback
Guide freelance copywriters
Allē
Rebrand & AOR
Brilliant Distinctions, an aesthetics loyalty program from the makers of BOTOX® Cosmetic and JUVEDERM®, evolved into Allē in 2020, and Dagger was tasked with its rebrand. The goal? To make aesthetics approachable for all by communicating the benefits of Allē while maintaining an elevated, editorialized approach to content. As the senior copywriter on the account, I wrote Allē’s new brand book as well as member and provider emails, cross-brand collateral, in-office materials, always-on social content, in-app notifications, and more.
On social
With design, I concepted all social content, along with writing both caption and in-creative copy.
